Our approach to Branded Content
Check your volume
Fact & Friction Inc. makes the production process fun for you and the final product entertaining for your audience.
We take a "story first" approach to branded content. We know how to subtly blend brands into story... or have a brand "bring" a story to an audience through social media shares.
The team we bring together works hard to craft stories that entertain and earn a strong emotional response from audiences.
We begin with a story meeting, where we discuss initial ideas, and then return with a clear concept.
Next, we create editorial run-downs and a script that maps out interviews and visual elements. We can also conduct casting sessions to find a host and other on-screen talent and contributors.
By time we go to camera, we are both clear and confident about expectations.
Fact & Friction Inc. creates cinematic-looking content, taking the material we have shot into post production for editing, packaging, sound mixing and color-correcting.
We stay on schedule and work within the realities of your budget - whatever it is. We can make a little go a long way.
Over the last decade, we have worked directly with a wide range of brands in the US, Canada, UK and Asia, across a range of TV and Digital projects, including these...::